| Trends & Innovations - Friday |
| Investor's Business Daily Saturday, 24 March 2007 | |
| Investor's Business Daily - The method of downloading music and shows to enjoy later on an MP3 players grew 2% points to 13% in the past year, according to a media research group. Awareness of podcasting reached 37%, up from 22% in '06. Video podcasts grew 1% point 15 11%, which some industry experts consider slow. The survey found more people 55 years or older using podcasts than those 18 to 24. Also, the average podcaster was twice as likely to have an advanced degree as nonusers. The study found podcasters were twice as likely to click on banner ads. | |
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