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Technology

How Google Could Lose $2.1 Billion. Or Not.

TechWeb Sunday, 25 March 2007
TechWeb - Online advertisers can spend 30% less and still get the same results, says the head of a search engine marketing firm.
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China Web search firm Baidu starts up Japan site

Reuters Friday, 23 March 2007
Reuters - Baidu.com Inc., China's top Web search firm, has started up a Japanese search site, its first regular service outside its home market.
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Judge Throws Out Defamation Suit Against Google

TechWeb Wednesday, 21 March 2007
TechWeb - A judge has thrown out a lawsuit challenging the fairness of how Google calculates the popularity of Web sites in determining search results.
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Google Adds Interface Improvements

TechWeb Wednesday, 21 March 2007
TechWeb - The search engine breaks out of its single-color routine with six new themes for personalized pages.
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Google Offers Pay-Per-Action Ads

TechWeb Wednesday, 21 March 2007
TechWeb - The search engine addresses a new AdSense program that pays for completed actions that a subscriber defines.
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Cognition Searches For Understanding

TechWeb Wednesday, 21 March 2007
TechWeb - The company's alternative search engine to Google, Microsoft, and Yahoo aims to enable the Semantic Web.
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Google Changes Privacy Policy For Search Data

TechWeb Saturday, 17 March 2007
TechWeb - It will make logs anonymous after 18 to 24 months.
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Google Acquires In-Game Ad Company Adscape

TechWeb Saturday, 17 March 2007
TechWeb - The search engine is expected to integrate Adscape's technology with its AdWords and AdSense programs.
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Livedoor Creator Found Guilty

PC World Friday, 16 March 2007
PC World - The founder and former CEO of Japanese Internet portal Livedoor Co. was found guilty of violating securities laws on
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Privacy Starts Making Sense for Google

TechWeb Friday, 16 March 2007
TechWeb - Storage cost savings may have prompted the search engine to think about anonymizing selected server logs.
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Google Adopts New Privacy Measures

NewsFactor Thursday, 15 March 2007
NewsFactor - After years of discussion with privacy advocates, Google is adopting new measures that make it more difficult to associate Internet searches with online users. Google announced the revisions late Wednesday, pledging to protect the mountains of information it collects about the millions of users who interact with its search engine.
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